Metrics
A metric is a key performance indicator that provides essential data for evaluating and optimizing payment processes. Primer includes 20 metrics within our Dashboards and Monitors, and we're adding new data all the time.
| Metric Name | Definition |
|---|---|
| Authorization rate | Main indicator of the performance of your payment flow. Calculated as the count of payments that reached the status or divided by the total number of payments that reached a processor. This metric ignores payments where
|
| Sales count | The total number of settled sales |
| Sales value (can be converted to any currency) | The total value of settled sales in the currency set in the Dashboard |
| Refunds count | The total number of refunds |
| Refunds value | The total value of refunds in the currency set in the Dashboard |
| Refunds (% of sales value) | The refund value as a % of sales value. Calculated on date of sale created |
| Average order value | The average value of settled sales |
| Average refund value | The average value of settled refunds |
| Payments count | The total number of payments created |
| Payments count (authorized) | The total number of authorized payments |
| Payments count (declined) | The total number of declined payments |
| Payments count (failed) | The total number of failed payments |
| Decline rate | Rate of declined vs successful payments |
| 3DS authentication count | The total number of payments that had a 3DS request |
| 3DS authentication count (failed) | The total number of payments that had a failed 3DS request |
| 3DS authentication rate | The number of successful 3DS attempts divided by the total number of 3DS attempts. Excludes processor 3DS |
| Recovered sales value | The total combined value of sales recovered by fallbacks & adaptive 3DS |
| Recovered sales value (adaptive 3DS) | The total value of sales recovered by adaptive 3DS |
| Recovered sales value (fallbacks) | The total value of sales recovered by fallbacks |
| Fallbacks count | The total number of payments where a fallback was attempted |