In a UK survey of 2,000 consumers and 500 retail businesses, a striking disparity emerged between what shoppers desire and where businesses are focusing their efforts.
46% of consumers are frustrated by high delivery costs, while retailers are prioritising product expansion.
Complicated payment processes lead to abandoned carts for 28% of consumers, but payments fail to make the top priorities for retailers.
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ANNUAL REPORT
In a UK survey of 2,000 consumers and 500 retail businesses, a striking disparity emerged between what shoppers desire and where businesses are focusing their efforts.
46% of consumers are frustrated by high delivery costs, while retailers are prioritising product expansion.
Complicated payment processes lead to abandoned carts for 28% of consumers, but payments fail to make the top priorities for retailers.
